BarrelBuddy is a revolutionary new Gun Cleaning product that essentially replaces the centuries-old “cleaning patch” which is consistently despised among firearms owners. This project was especially challenging due to the very specific tastes of the gun-owning community. Although there is a large and ever-growing community of women owning guns, the primarily male audience tends to like darker and bolder colors and fonts. BarrelBuddy also employs many taglines and branding elements, each of which resonant with various clientele. We worked with their team to include as much as possible in a bold framework, without the site feeling too overwhelming.



“FuseStarter took the time to really understand our business and our product, as well as our target customers and their unique tastes. This they reflected in their design, but also didn’t “force” us into anything. We felt in control of the project but expertly guided and advised by the FuseStarter Team the entire way”

E. Schoenherr, BarrelBuddy Partner