IGNITER SITE – MARKETING – SUPPORT

BarrelBuddy is a revolutionary new Gun Cleaning product that essentially replaces the centuries-old “cleaning patch” which is consistently despised among firearms owners. This project was especially challenging due to the very specific tastes of the gun-owning community. Although there is a large and ever-growing community of women owning guns, the primarily male audience tends to like darker and bolder colors and fonts. BarrelBuddy also employs many taglines and branding elements, each of which resonant with various clientele. We worked with their team to include as much as possible in a bold framework, without the site feeling too overwhelming.