Ghost Ranch Education & Retreat Center

The mission of Ghost Ranch Education & Retreat Center is to foster well-being and spiritual health through their historic, inspiring southwest landscape. With a history as colorful as the surrounding red and yellow cliffs, Ghost Ranch offers a diversity of programs and adventure. The landscape of Ghost Ranch – made famous by painter Georgia O’Keeffe – encompasses 21,000 acres of towering rock walls, vivid colors and vast skies. People from all over the world come to work together in creation care, to paint, to write poetry, to hike, ride horseback, to research globally renowned archaeological and fossil quarries or simply to rest and renew their spirits.

Ghost Ranch is an incredible place, and they needed a site that communicated the spirit of the ranch. They have so many offerings, they needed to simply their site (which had over 300 pages!) into a UX that allowed users to quickly navigate and locate retreats, workshops, and activities. We applied our i5 Principle to to provide a site that captures the breadth of Ghost Ranch and allows their visitors to efficiently navigate and fulfill their needs.


“fuseStarter redesigned our existing website to make it streamlined and more user friendly. We were paired with Jim as our fuseStarter team member in this process and he was a pleasure to work with from start to finish. fuseStarter designed our previous website so it was much easier to work with an organization that already knows our work. They were organized and had a thoughtful and engaging process to get the work completed on time.”

Joanne Lefrak, Director of Experience and Social Impact

“We are so grateful to Fusestarter for our visually spectacular new website. Especially helpful was their entry process that made us take a look at our existing customer personas and to create a new one for a market segment we might be trying to grow. Using marketing best standards and building upon the use of video, especially to highlight our stunning iconic landscape as the entry for our website, laid the foundation for an inviting and easy to navigate guest experience. Some of the tools they used to create timelines, moving sections in otherwise text-heavy pages, and event tools that make finding information easy for our guests really helped capture the hospitality and spirit of Ghost Ranch. Although we loved our former site, this new one was built with the need for ease on mobile phones and tablets, bringing Ghost Ranch’s website into this current era of use and technology. Fusestarter included our team in decisions every step of the way making the whole process from start to finish, fun and rewarding.”

Anna Maria Gonzales, Marketing Director